‘All Chinese companies will come to Europe’ says Reinder Director Commerce Ingram Micro. Can we compete?

All Chinese brands will come to Europe and they’re very strong and creative at it. They are also smart enough to know which things they’re less good at in a foreign country, so that’s why they’re looking for the right partners to do this with. One of these partners is Ingram Micro, previously DocData, and recently bought by a Chinese company. I interviewed Reinder van der Werf, director of E-Commerce at CM Inspire about his experience with Chinese companies and how they came to the market in only 5 weeks! Reinder says we will have to change the way we work to compete with them. But we will have a hard time competing with the Chinese work ethic! They also work with CM who support all the payment systems in Europe.